Brand & Reputation: Warren Buffet hit the nail on the head when he said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” The examples documenting the truth of this statement are all too numerous to count, leading many business leaders [...]
In the past, IHUTS were primarily the province of CPG companies, testing everything from food and beverages to laundry detergent and shampoo. Now, however, B2B and tech companies have jumped on the IHUT bandwagon, using product placement tests to assess a full range of items, from software to video games. Companies depend on IHUTs to [...]
Kinesis Survey Technologies
CUSTOMER LIFECYCLE, LLC
Market researchers are fighting each day for a seat at the decision-making table. More and more “research professionals” are being bypassed by smart people with access to good tools, a hotly-debated topic within our community and perhaps a harbinger of what’s to come in terms of when and how client- and vendor-side researchers get to contribute advice [...]
Confirmit Mobile Survey On-Demand Application (SODA) provides real-time results; enables companies to engage customers at the point of the experience With more than 4 billion phones in use worldwide and internet usage expected to surpass desktop internet usage by 2014, businesses need fast and effective ways to engage across multiple platforms to capture the Voice [...]
We have officially become a global society. As demonstrated during the economic downturn, our actions can impact even the farthest-reaching countries today. So what does that mean for researchers and businesses? That they need to start thinking beyond themselves – or in other words, more globally. While global qualitative research has long been the go-to for larger [...]
Appointment Emphasizes Toluna’s Commitment to Superior Research Quality Toluna, one of the world’s leading online research panel and survey technology providers, today announced the appointment of Jim Fredrickson as Group Chief Operations Officer. The appointment emphasizes Toluna’s ongoing commitment to providing high-quality survey data and a superior client experience. Frederic-Charles Petit, Toluna CEO, commented, “We are thrilled to announce [...]
Happy Holidays! Marketing researchers can now gift themselves with Civicom Chatterbox®, the online multimedia board from Civicom Marketing Research Services that accommodates all respondent data and postings in one place. Managing data on multiple bulletin board projects at the same time no longer has to be a disorganized mess. This holiday season, marketing researchers can [...]
Brand & Reputation: Warren Buffet hit the nail on the head when he said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” The examples documenting the truth of this statement are all too numerous to count, leading many business leaders [...]
In the past, IHUTS were primarily the province of CPG companies, testing everything from food and beverages to laundry detergent and shampoo. Now, however, B2B and tech companies have jumped on the IHUT bandwagon, using product placement tests to assess a full range of items, from software to video games. Companies depend on IHUTs to [...]
