An Interview with KEN ROE

Apr 05, 2013 No Comments by

Ken Roe joined SSI in 2002. Currently, As the VP, SSI Labs, he is a key member of the IT Engineering Department. Ken has been with SSI since soon after their entry in the online sample space, and has worked in multiple roles from Project Manager to Software Engineer to his current position.  Ken holds [...]

Featured, Research Read more

Mobile research is here get ready to embrace the evolution

Apr 05, 2013 No Comments by

Social media, coupled with ever-advancing mobile device technology, has unlocked a whole new universe of real-time consumer insight for marketers, and it seems the future is set to pose exciting prospects for market research. Through advances in survey technology in particular, traditional research and consumer-generated insight will merge to create global access to market information [...]

Featured, Marketing Read more

What To Consider When Choosing An Online Omnibus Firm

Apr 05, 2013 No Comments

It’s virtually an economic certainty that businesses move toward systems that enable them to get what they need faster and cheaper, provided there isn’t an off-setting investment in time, energy and quality.  The marketing research field is no different.  Omnibus research has been around virtually as long as survey research itself.  That’s because it almost [...]

Read more

Report writing in 2013

Apr 05, 2013 No Comments

Less is More Impact   The world of information is changing, and qualitative market research reports should follow suit.  Clients still want to hear what their customers have to say, but how they want to hear it has changed. No one wants to go through thick decks to get at the meat of the findings…and [...]

Read more

Online Research Quality Beyond the Sample

Feb 28, 2013 No Comments

There’s no doubt that a solid, methodologically sound sample is the foundation of every research project. Without it, we’re in danger of allowing our entire research project to collapse beneath us. But, if we agree that market research, at its simplest, is about asking the right people the right questions and understanding their answers, we [...]

Read more

It Pays To Be Social!

Feb 28, 2013 No Comments

Global – In the “Olden Days” of the internet, people used brands’ websites as their main online source for getting brand information and for staying informed on products. Today, people are utilizing social networking, with 55% saying that social networking keeps them in the know about brands and products. While those under 35 are particularly [...]

Read more

Millennial Moms Integrate Their Personal and Work Lives

Feb 28, 2013 No Comments

Millennial Moms often blend their professional and home lives by taking care of personal and family tasks at work and by conducting work away from the office. Smart phones are the key to bridging their personal and work lives. Over the past few years, almost half of Millennial Moms feel they have increased the amount [...]

Read more

Are Members of Congress Finding Common Ground

Feb 28, 2013 No Comments

Apparently Not : Perhaps I am too much an optimist or maybe just plain naive. After the election, once the negative campaign ads had ended, I was hopeful that both sides of Congress would start working together to solve the country’s problems. Immigration reform seemed to be gaining traction on both sides of the aisle. [...]

Read more

The key to consumer-centric marketing

Feb 28, 2013 No Comments

Today’s consumer demands a little give and take – a two-way dialogue between them and the company. A traditional one-way sell just won’t work. This represents a shift in the way marketers have traditionally thought about selling their products and services. However, with the rise of Facebook, Twitter and the like, this new model is [...]

Read more

Mobile Surveys

Jan 28, 2013 No Comments

How History Helped Create the Current Conundrum: Breaking the paradigms of market research’s past. Cultural trends and the high rate of smartphone adoption require a deeper understanding of our mobile world and how it impacts marketing research in the 21st century.  In order to lay out an enduring case for mobile in our world—specifically with [...]

Read more