It’s virtually an economic certainty that businesses move toward systems that enable them to get what they need faster and cheaper, provided there isn’t an off-setting investment in time, energy and quality.  The marketing research field is no different.  Omnibus research has been around virtually as long as survey research itself.  That’s because it almost [...]

Less is More Impact   The world of information is changing, and qualitative market research reports should follow suit.  Clients still want to hear what their customers have to say, but how they want to hear it has changed. No one wants to go through thick decks to get at the meat of the findings…and [...]

There’s no doubt that a solid, methodologically sound sample is the foundation of every research project. Without it, we’re in danger of allowing our entire research project to collapse beneath us. But, if we agree that market research, at its simplest, is about asking the right people the right questions and understanding their answers, we [...]

Global – In the “Olden Days” of the internet, people used brands’ websites as their main online source for getting brand information and for staying informed on products. Today, people are utilizing social networking, with 55% saying that social networking keeps them in the know about brands and products. While those under 35 are particularly [...]

Millennial Moms often blend their professional and home lives by taking care of personal and family tasks at work and by conducting work away from the office. Smart phones are the key to bridging their personal and work lives. Over the past few years, almost half of Millennial Moms feel they have increased the amount [...]

Apparently Not : Perhaps I am too much an optimist or maybe just plain naive. After the election, once the negative campaign ads had ended, I was hopeful that both sides of Congress would start working together to solve the country’s problems. Immigration reform seemed to be gaining traction on both sides of the aisle. [...]

Today’s consumer demands a little give and take – a two-way dialogue between them and the company. A traditional one-way sell just won’t work. This represents a shift in the way marketers have traditionally thought about selling their products and services. However, with the rise of Facebook, Twitter and the like, this new model is [...]

How History Helped Create the Current Conundrum: Breaking the paradigms of market research’s past. Cultural trends and the high rate of smartphone adoption require a deeper understanding of our mobile world and how it impacts marketing research in the 21st century.  In order to lay out an enduring case for mobile in our world—specifically with [...]