Linked-In Top 10

Linked-In Top 10

What do you think about the idea of ISO standards for market research?

A very heated debate is taking place here on LinekdIn on this subject. I think in this (the MRB) group, the topic will be treated in a more objective way ;-) Apparently CASRO is supporting some possible ISO standards for market research.

What do you think?

What 1 or 2 other words come to mind when you hear the word “market research”?

What are the top 3 things you believe will change in the world of market research in the next decade?

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