What do you think about the idea of ISO standards for market research?
A very heated debate is taking place here on LinekdIn on this subject. I think in this (the MRB) group, the topic will be treated in a more objective way 😉 Apparently CASRO is supporting some possible ISO standards for market research.
What do you think?
What 1 or 2 other words come to mind when you hear the word â€œmarket researchâ€?
What are the top 3 things you believe will change in the world of market research in the next decade?